How to Coordinate Logistics for the Largest Beer Festival in the World

October 5, 2017 by FreightCenter Team
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The Origin of Oktoberfest

What started as a celebration in 1810 to honor newlyweds King Ludwig I of Bavaria and Princess Therese of Saxe-Hildburghausen, has now become every beer lover’s favorite excuse to down countless liters of ale, brew, nectar of the gods – or whatever else you might choose to call it.

The Expansion of Oktoberfest

The idea of an Oktoberfest inspired festival has since expanded to countless major cities across the globe, in their own micro or macro-sized way. Each remote festival incorporates traditional elements of Oktoberfest, while also making it unique to their culture and audience. For example, Mexico City’s Oktoberfest features all the classics, such as beer and bratwurst, but serves them up with a fiery Mexican twist.

The Logistics of Oktoberfest

To put Munich’s Oktoberfest’s size into perspective, it takes a full ten weeks to construct everything and five weeks to disassemble it all again. Once everything has been deconstructed, it must be transported back to its storing area until it needs to be pulled out once again for next year’s festival.

Every aspect that goes into Oktoberfest, must be removed once the festival has concluded. Many of these components are far too large to be loaded into a standard sized vehicle. Thus, this is where the need for freight shipping comes into play.

All that freight isn’t going to move itself. Think of all the elements of Oktoberfest that need to be shipped on location: lederhosen, food (authentic Bavarian pretzels anyone?), beer boots, and so much more. Most importantly? The beer! All six varieties of beer served at Oktoberfest must be brewed in Bavaria and conform to “German purity law” in order to ensure quality and keep with cultural traditions. By utilizing refrigerated freight shipping services, the 6.7 million liters of beer consumed during Oktoberfest can be safely transported to their celebration location.
Just for Germany’s Oktoberfest alone, it requires the load of 800 individual trucks (or “lorries” as the British like to call them) to transport all the supplies and materials to and from the event. As an example for size comparison, the components for constructing the famous Chiemgau-Farmhouse, sometimes also known as the “Beetle Tent”, accounts for 120 containers on its own.

Need to Ship Freight to Oktoberfest?

Oktoberfest is like a tradeshow, in that materials get constructed and deconstructed for an event, then stored until they are needed again. With years of experience in shipping specialized freighttrade show freight, and enterprise shipping – FreightCenter has the credentials to facilitate the logistics of your Oktoberfest inspired beer festival here in the U.S. In fact, Cincinnati, Ohio and La Crosse, Wisconsin hold two of the biggest Oktoberfest celebrations in the U.S. Need help coordinating your freight to the festival grounds? We can help with that! Give us a call today at 1.800.716.7608 to get your free, instant freight quote now!

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